An impact stragegy
SOLD OUT!
HOW SPORTS AND ENTERTAINMENT BOOST LOCAL BUSINESSES
An impact stragegy
SOLD OUT!
HOW SPORTS AND ENTERTAINMENT BOOST LOCAL BUSINESSES
We are working with Will Ferrel, Charlize Theron, and Olivia Rodrigo, Scarlette Johanson and Colin Jost
Our Partners
Our Thesis
The Idea
Sports and entertainment don’t just entertain audiences. They power local economies, shape culture, and build
community identity. Local businesses, in return, are the unsung foundation behind sports—supporting
teams, fans, venues, and traditions. This series tells that story.
Our Approach
The Series Concept
A premium original show highlighting how sports fuel local business growth, the people behind game
day, and the neighborhoods shaped by sports culture—while showcasing what local businesses give
back to teams and communities.
Why This Matters for Your Brand
This is not sponsorship. It is participation in the story. Your brand becomes a genuine supporter of local
economies, a connector between sports and community, and a storyteller with purpose—not
interruption.
Our Services
Our Approach
Original episodic storytelling, cinematic production, natural brand integration, long-form episodes
paired with short-form social extensions, and a format scalable across cities, teams, and leagues.
The Outcome
Community impact.
Stronger emotional brand connection, cultural relevance, long-lasting content, and measurable
ABOUT OUR FOUNDERS
Jim Finlaw - Co Founder
Jim Finlaw is a seasoned entrepreneur and tourism marketing leader with deep experience building brands and digital platforms that connect travelers with destinations and experiences. He currently serves as CEO of Trending Resorts, where he leads strategy and growth for a travel tech and tourism marketing company focused on sustainable and regenerative travel solutions.
Jim’s career spans leadership roles in social marketing, strategic partnerships, and destination promotion. He’s known for blending data-driven marketing with creative storytelling to elevate brands in competitive markets. Jim also plays an active role as Managing Partner at Round Agencies, where he helps drive agency growth and client success across tourism and tech sectors.
Jae Allyse - CoFounder
Jae is a business operations and strategy leader who helps high-growth companies turn complexity into clarity and momentum. With a focus on scalable, high-impact solutions, Jae designs operating models and performance frameworks that drive alignment, consistency, and execution across teams and regions. Often brought in during periods of growth or change, Jae simplifies complexity, strengthens accountability, and enables organizations to deliver results at scale—supporting clients in raising approximately $250M in growth capital along the way.
Partnering closely with C-suite and senior leaders, Jae translates strategy into action, guiding decision-making and ensuring priorities are executed effectively. Jae has built and scaled global, multidisciplinary teams of 20+ and led cross-functional initiatives with a pragmatic, collaborative approach. Grounded in real customer and team impact, Jae’s work emphasizes scalable processes, standardization, and technology enablement—delivered with integrity, ethics, and a long-term view of sustainable growth.